Tags: marketing

Senior management and data usage

About us in one word, relaxed in solving issues
If you are a senior management executive, this article is for you. By the end of this article, I hope you’ll be convinced that it’s time to ask or even demand for a change from your head of BI. In the past year, I have spoken with many senior level… Continue Reading

Performance manager, can you challenge?

Performance Manager, challenge yourself
Everyone is worried AI will eventually take our jobs. Worse, people are scared of the robot apocalypse and the end of life as we know it.   But the reality is, this won’t happen today or tomorrow. Something this juristic will take quite a while to take place. On the contrary,… Continue Reading

7 tips to bind Engineers and Marketing together

Engineers and Business people work together
Geek Squad founder Robert Stephens once said, “Even now, when I do a slideshow of the Geek Squad story, the first slide is a photo of ramen noodles. Because for me, ramen noodles are the international symbol for a struggle.”   I also find ramen soup to be a great analogy for… Continue Reading