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Tags: Data

Senior management and data usage

About us in one word, relaxed in solving issues
If you are a senior management executive, this article is for you. By the end of this article, I hope you’ll be convinced that it’s time to ask or even demand for a change from your head of BI. In the past year, I have spoken with many senior level… Continue Reading

Own data — Enable your users to consume data easily

Enable your users to own data
“Give a man a fish, and you feed him for a day. Teach him how to fish, and you feed him for a lifetime” This saying was running through my head while I wrote this article. A few months ago, Zalando had a huge change in their organization. Our Marketing intelligence… Continue Reading

Data noise — the silent killer of action

In a must-read classic paper on how our brain works, “The Magical Number Seven,” psychologist George Armitage Miller explains that seven, plus or minus two, is the maximum number of pieces of information our brain can process on a given topic. Companies should keep this in mind when working with… Continue Reading

Implement an elements explorer tool in six easy steps

In the “Your creative team has superpowers” post, I briefly mentioned the elements explorer, a tool your company should begin using yesterday. Here’s how to implement one, in six easy steps.   Note: To get the elements explorer tool live, you will first need to automate the creation of your creatives, which… Continue Reading

Big Data is not longer BIG, it’s just data

Big Data store all your users clicks, but it's no longer big, it's just data
In the last few years, big data has become simple to acquire, store, and process. Amazon, Rackspace, and Google provide amazing services that can store and process a lot of data easily and quickly. IBM has developed a machine-learning tool (Watson) that you can easily integrate over your data. Automation is… Continue Reading

Keep your revenue forecast simple

George Orwell said that “to see what’s in front of one’s nose requires a constant struggle”. Searching for the best revenue forecasting models can be a challenging task. With so many different models out there, it’s hard to decide which to choose.   Random forests, linear models, growth estimations, and weighted moving averages… Continue Reading

Five mistakes to do with data– How to become data-driven

We talk a lot about how we are a data-driven company and how awesome it is that we do “big data”, but in fact, we should stop saying “big data”. We need to say we have the right data! The difference between the two is the difference between flying an… Continue Reading

Creating the right story — Using agile reporting

Graphic team focus on the actions - TaleAboutData
The novelist Henry Green once said, “The more you leave out, the more you highlight what you leave in.” Or, to put it another way, less is more! And in Agile reporting we doing exactly this. When you’re building a dashboard to report data on your business, it’s not the number… Continue Reading

Data Quality Assurance the right way

Data Quality Assurance becomes every day more important
Inventor Henry Ford, also done Data Quality Assurance, and he once said, “Quality means doing it right even when no one is looking.” Data Quality Assurance becomes every day more important. Everyone knows the feeling of someone doubting the numbers they’re presenting in a meeting. On the screen is a nice graph… Continue Reading