Tags: AI

Marketing automation is not about budget and bidding

Marketing automation can change the game the right way
If your organization spends under $50K a week on advertisement, don’t waste your time on marketing automation.  It’ll cost your organization more money then it’ll save. Instead, work on your data accessibility, data processing, and data visualization. Any investment you make on building infrastructure and using visualization to make decisions… Continue Reading

Performance manager, can you challenge?

Performance Manager, challenge yourself
Everyone is worried AI will eventually take our jobs. Worse, people are scared of the robot apocalypse and the end of life as we know it.   But the reality is, this won’t happen today or tomorrow. Something this juristic will take quite a while to take place. On the contrary,… Continue Reading