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Marketing automation is not about budget and bidding

Marketing automation can change the game the right way
If your organization spends under $50K a week on advertisement, don’t waste your time on marketing automation.  It’ll cost your organization more money then it’ll save. Instead, work on your data accessibility, data processing, and data visualization. Any investment you make on building infrastructure and using visualization to make decisions… Continue Reading

Creating the right story — Using agile reporting

Graphic team focus on the actions - TaleAboutData
The novelist Henry Green once said, “The more you leave out, the more you highlight what you leave in.” Or, to put it another way, less is more! And in Agile reporting we doing exactly this. When you’re building a dashboard to report data on your business, it’s not the number… Continue Reading