Our Audience and Targeting data pillar focuses on improving the personalization of your campaigns.
Not all users or audiences are the same and we understand the need to deliver the right message at the right time. With the information we collect, it’s easy.
How does it work? By focusing on small groups, segmenting your users and defining what message will they see and when. This helps to ensure your users get the message when they are most likely to react, thus improving engagement and conversion rates!