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Category: Reporting and visualizations

Own data — Enable your users to consume data easily

Enable your users to own data
“Give a man a fish, and you feed him for a day. Teach him how to fish, and you feed him for a lifetime” This saying was running through my head while I wrote this article. A few months ago, Zalando had a huge change in their organization. Our Marketing intelligence… Continue Reading

Excel? Worst tool for your organization

Don't let Excel control your life
The American novelist Jack London, maybe never used Excel, but he once wrote, “The proper function of man is to live, not to exist. I shall not waste my days in trying to prolong them. I shall use my time.” and if you an end user using Excel, you sure… Continue Reading

Data noise — the silent killer of action

In a must-read classic paper on how our brain works, “The Magical Number Seven,” psychologist George Armitage Miller explains that seven, plus or minus two, is the maximum number of pieces of information our brain can process on a given topic. Companies should keep this in mind when working with… Continue Reading

Five mistakes to do with data– How to become data-driven

We talk a lot about how we are a data-driven company and how awesome it is that we do “big data”, but in fact, we should stop saying “big data”. We need to say we have the right data! The difference between the two is the difference between flying an… Continue Reading

Seven reasons to stop using Excel

Many people say Excel is underappreciated, and don’t see any reason to reinvent the wheel by adopting a different data-reporting tool. Let’s start by reviewing when Excel can be useful: You really, really enjoy looking at raw data. You need to sort some data in a descending or ascending way. No… Continue Reading

Creating the right story — Using agile reporting

Graphic team focus on the actions - TaleAboutData
The novelist Henry Green once said, “The more you leave out, the more you highlight what you leave in.” Or, to put it another way, less is more! And in Agile reporting we doing exactly this. When you’re building a dashboard to report data on your business, it’s not the number… Continue Reading

A no-Excel policy — five tools for success

I doubt the actor Clint Eastwood uses Excel, but I am sure he will agree with my no-Excel policy. He once said, “I have a very strict gun control policy: if there’s a gun around, I want to be in control of it.” One of the biggest mistakes we all make when building… Continue Reading

The No-Excel policy — the basics

Time to stop using excel
Marshall McLuhan, the Canadian philosopher, once said, “We become what we behold. We shape our tools, and then our tools shape us.” . Adopting no-excel policy will help you change the game. What is the no-Excel policy? Many people think this policy means no one should use Microsoft Excel in general, but… Continue Reading

Tableau customer keynote – Data-driven marketing

Lior Barak - Tableau event
Hi everybody. My name is Lior and I’m with Zalando for a year. I brought a picture of me shaved so you will recognise me next week because summer is coming and it’s time to shave I think. I am working as part of the marketing app team. My position… Continue Reading

Getting App users engaged (Zalando)- Managing your KPIs

Lior Barak at App Promotion Summit 2016
Hello everyone. I’m trying to imagine you a little bit naked. You know to take off the distress but I’m not sure I want…My boss is here so I’m not sure how good it’s gonna be. [laughter] Let me start with basically what we have done in the last couple… Continue Reading