Category: Data Game Changer Ideas

Senior management and data usage

About us in one word, relaxed in solving issues
If you are a senior management executive, this article is for you. By the end of this article, I hope you’ll be convinced that it’s time to ask or even demand for a change from your head of BI. In the past year, I have spoken with many senior level… Continue Reading

Go behind CPA Go Return of Investment (ROI)

Return of Investment
Stop focusing on other people’s numbers and start working on your own. We humans are obsessed with comparing numbers. It begins since childhood when we compare ourselves to other babies; “He was born 55cm and the average is 48cm.” It continues as we grow up and kids compare some body… Continue Reading

7 tips to bind Engineers and Marketing together

Engineers and Business people work together
Geek Squad founder Robert Stephens once said, “Even now, when I do a slideshow of the Geek Squad story, the first slide is a photo of ramen noodles. Because for me, ramen noodles are the international symbol for a struggle.”   I also find ramen soup to be a great analogy for… Continue Reading

The graphic team, the real drivers of your campaigns?

Graphic team focus on the actions - TaleAboutData
I  have come to learn a very valuable lesson about the most important team in the marketing department. There is a certain team which we all tend to ignore. This team usually contains 1-6 members. The team members are a bit of “strange” to us; they are not performance… Continue Reading