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Online Marketing Fundamentals
October 17, 2019

Evaluating Marketing Campaigns

We all talk about best practices to evaluate new campaigns. In general existing campaigns, most people go with the CPI/A and I find it to be very wrong; there are…
Online Marketing Fundamentals
June 15, 2019

Three rules for a successful analysis

Unnecessary analysis is your organization’s biggest problem, and there is a way to reduce it. Here is my system to avoid performing nonessential analysis. Step 1 Sit down with the…
Online Marketing Fundamentals
May 27, 2019

Marketing Budget

So many times in the past I have heard, “My budget is small and I must use it as efficiently as possible to reach as many users as I can;…
Online Marketing Fundamentals
April 9, 2019

Online Marketing Automation

This is the first part of 10 articles where we will cover everything about automatic online marketing, from building the tools, to the databases and more. We are currently advertising…
Artificial intelligence (A.I) and Tools
March 7, 2019

Marketing automation is not about budget and bidding

Data Game Changer Ideas
February 23, 2019

Senior management and data usage

Artificial intelligence (A.I) and ToolsMachine Learning (ML) and algorithm
February 16, 2019

Performance manager, can you challenge?

Data Game Changer IdeasMachine Learning (ML) and algorithm
February 9, 2019

Go behind CPA Go Return of Investment (ROI)

Reporting and visualizations
February 2, 2019

Own data — Enable your users to consume data easily

Data Game Changer Ideas
January 27, 2019

Seven tips for marketers working with engineers

Artificial intelligence (A.I) and Tools
January 21, 2019

5 Marketing Automation Processes That Don’t Require Engineers

Data Game Changer Ideas
January 6, 2019

7 tips to bind Engineers and Marketing together

Reporting and visualizations
April 16, 2018

Excel? Worst tool for your organization

Marketing campaigns and the time to change it Data Game Changer Ideas
April 9, 2018

The graphic team, the real drivers of your campaigns?

Reporting and visualizations
April 2, 2018

Data noise — the silent killer of action

Artificial intelligence (A.I) and Tools
March 26, 2018

Implement an elements explorer tool in six easy steps

Data Infrastructure and Warehouse
March 19, 2018

Big Data is not longer BIG, it’s just data

Machine Learning (ML) and algorithm
March 12, 2018

Keep your revenue forecast simple

Reporting and visualizations
February 28, 2018

Five mistakes to do with data– How to become data-driven

Reporting and visualizations
February 21, 2018

Seven reasons to stop using Excel

Marketing campaigns and the time to change it Reporting and visualizations
February 14, 2018

Creating the right story — Using agile reporting

Marketing campaigns and the time to change it Reporting and visualizations
February 7, 2018

A no-Excel policy — five tools for success

Data Infrastructure and Warehouse
February 1, 2018

KPIs alignment is important

Data Infrastructure and Warehouse
January 26, 2018

Data Quality Assurance the right way

Reporting and visualizations
January 19, 2018

The No-Excel policy — the basics

Reporting and visualizations
January 9, 2018

Tableau customer keynote – Data-driven marketing

Reporting and visualizations
January 9, 2018

Getting App users engaged (Zalando)- Managing your KPIs