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Data strategy Workshop Blog Posts
October 8, 2020

We decided to stop holding data strategy workshops

At the end of 2019, I decided to stop holding data strategy workshops. These workshops accounted for 60% of our company's income. Let me tell you why. It was Yom…
Online Marketing Fundamentals
October 17, 2019

Evaluating Marketing Campaigns

We all talk about best practices to evaluate new campaigns. In general existing campaigns, most people go with the CPI/A and I find it to be very wrong; there are…
Online Marketing Fundamentals
June 15, 2019

Three rules for a successful analysis

Unnecessary analysis is your organization’s biggest problem, and there is a way to reduce it. Here is my system to avoid performing nonessential analysis. Step 1 Sit down with the…
Online Marketing Fundamentals
May 27, 2019

Marketing Budget

So many times in the past I have heard, “My budget is small and I must use it as efficiently as possible to reach as many users as I can;…
Online Marketing Fundamentals
April 9, 2019

Online Marketing Automation

This is the first part of 10 articles where we will cover everything about automatic online marketing, from building the tools, to the databases and more. We are currently advertising…
Artificial intelligence (A.I) and Tools
March 7, 2019

Marketing automation is not about budget and bidding

Data Game Changer Ideas
February 23, 2019

Senior management and data usage

Artificial intelligence (A.I) and ToolsMachine Learning (ML) and algorithm
February 16, 2019

Performance manager, can you challenge?

Everyone is worried AI will eventually take our jobs. Worse, people are scared of the robot apocalypse and the end of life as we know it. But the reality is,...
Data Game Changer IdeasMachine Learning (ML) and algorithm
February 9, 2019

Go behind CPA Go Return of Investment (ROI)

Stop focusing on other people’s numbers and start working on your own. We humans are obsessed with comparing numbers. It begins since childhood when we compare ourselves to other babies;...
Reporting and visualizations
February 2, 2019

Own data — Enable your users to consume data easily

“Give a man a fish, and you feed him for a day. Teach him how to fish, and you feed him for a lifetime” This saying was running through my...
Data Game Changer Ideas
January 27, 2019

Seven tips for marketers working with engineers

Most of my life, I had the title “analyst”, but I don’t think I was ever an analyst. I was just good at understanding and fixing the flow of data....
Artificial intelligence (A.I) and Tools
January 21, 2019

5 Marketing Automation Processes That Don’t Require Engineers

2019 is around the corner, and it’s time to prepare the next year’s marketing stack. After my workshop at App Promotion Summit last week, I’m going to show you how...
Data Game Changer Ideas
January 6, 2019

7 tips to bind Engineers and Marketing together

Geek Squad founder Robert Stephens once said, “Even now, when I do a slideshow of the Geek Squad story, the first slide is a photo of ramen noodles. Because for...
Reporting and visualizations
April 16, 2018

Excel? Worst tool for your organization

The American novelist Jack London, maybe never used Excel, but he once wrote, “The proper function of man is to live, not to exist. I shall not waste my days...
Marketing campaigns and the time to change it Data Game Changer Ideas
April 9, 2018

The graphic team, the real drivers of your campaigns?

I  have come to learn a very valuable lesson about the most important team in the marketing department. There is a certain team which we all tend to ignore. This...
Reporting and visualizations
April 2, 2018

Data noise — the silent killer of action

In a must-read classic paper on how our brain works, “The Magical Number Seven,” psychologist George Armitage Miller explains that seven, plus or minus two, is the maximum number of...
Artificial intelligence (A.I) and Tools
March 26, 2018

Implement an elements explorer tool in six easy steps

In the “Your creative team has superpowers” post I briefly mentioned the elements explorer, a tool your company should begin using yesterday. Here’s how to implement one, in six easy...
Data Infrastructure and Warehouse
March 19, 2018

Big Data is not longer BIG, it’s just data

In the last few years, big data has become simple to acquire, store, and process. Amazon, Rackspace, and Google provide amazing services that can store and process a lot of data...
Machine Learning (ML) and algorithm
March 12, 2018

Keep your revenue forecast simple

George Orwell said that “to see what’s in front of one’s nose requires a constant struggle”. Searching for the best revenue forecasting models can be a challenging task. With so many...
Reporting and visualizations
February 28, 2018

Five mistakes to do with data– How to become data-driven

We talk a lot about how we are a data-driven company and how awesome it is that we do “big data”, but in fact, we should stop saying “big data”....
Reporting and visualizations
February 21, 2018

Seven reasons to stop using Excel

Many people say Excel is underappreciated, and don’t see any reason to reinvent the wheel by adopting a different data-reporting tool. Let’s start by reviewing when Excel can be useful:...
Marketing campaigns and the time to change it Reporting and visualizations
February 14, 2018

Creating the right story — Using agile reporting

The novelistHenry Green once said, “The more you leave out, the more you highlight what you leave in.” Or, to put it another way, less is more! And in Agile...
Marketing campaigns and the time to change it Reporting and visualizations
February 7, 2018

A no-Excel policy — five tools for success

I doubt the actor Clint Eastwood uses Excel, but I am sure he will agree with my no-Excel policy. He once said, “I have a very strict gun control policy: if there’s...
Data Infrastructure and Warehouse
February 1, 2018

KPIs alignment is important

In his novel Gravity’s Rainbow, Thomas Pynchon didn’t write about KPIs, however, he wrote, “If they can get you asking the wrong questions, they don’t have to worry about answers.” Asking...
Data Infrastructure and Warehouse
January 26, 2018

Data Quality Assurance the right way

Inventor Henry Ford, also done Data Quality Assurance, and he once said, “Quality means doing it right even when no one is looking.” Data Quality Assurance becomes every day more...
Reporting and visualizations
January 19, 2018

The No-Excel policy — the basics

Marshall McLuhan, the Canadian philosopher, once said, “We become what we behold. We shape our tools, and then our tools shape us.” . Adopting no-excel policy will help you change...
Reporting and visualizations
January 9, 2018

Tableau customer keynote – Data-driven marketing

Hi everybody. My name is Lior and I’m with Zalando for a year. I brought a picture of me shaved so you will recognise me next week because summer is...
Reporting and visualizations
January 9, 2018

Getting App users engaged (Zalando)- Managing your KPIs

Hello everyone. I’m trying to imagine you a little bit naked. You know to take off the distress but I’m not sure I want…My boss is here so I’m not...