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Blog of Tale About Data


The Tale About Data Blog posts are all about sharing knowledge, in the blog we mainly talk about Marketing Data and Automation and how can you utilize the power of data to make better decision making and produce actionable reporting.

Our three main pillars will take you into a journey of Data infrastructure, Data visualization and Automation, covering many different subjects on the way we consume data

Marketing automation is not about budget and bidding

If your organization spends under $50K a week on advertisement, don’t waste your time on…

Senior management and data usage

If you are a senior management executive, this article is for you. By the end…

Performance manager, can you challenge?

Everyone is worried AI will eventually take our jobs. Worse, people are scared of the…

Go behind CPA Go Return of Investment (ROI)

Stop focusing on other people’s numbers and start working on your own. We humans are…

5 Marketing Automation Processes That Don’t Require Engineers

2019 is around the corner, and it’s time to prepare the next year’s marketing stack.…

7 tips to bind Engineers and Marketing together

Geek Squad founder Robert Stephens once said, “Even now, when I do a slideshow of…

Excel? Worst tool for your organization

The American novelist Jack London, maybe never used Excel, but he once wrote, “The proper…

The graphic team, the real drivers of your campaigns?

I  have come to learn a very valuable lesson about the most important team…

Data noise — the silent killer of action

In a must-read classic paper on how our brain works, “The Magical Number Seven,” psychologist…

Implement an elements explorer tool in six easy steps

In the “Your creative team has superpowers” post, I briefly mentioned the elements explorer, a…

Big Data is not longer BIG, it’s just data

In the last few years, big data has become simple to acquire, store, and process.…

Keep your revenue forecast simple

George Orwell said that “to see what’s in front of one’s nose requires a constant…

Five mistakes to do with data– How to become data-driven

We talk a lot about how we are a data-driven company and how awesome it…

Seven reasons to stop using Excel

Many people say Excel is underappreciated, and don’t see any reason to reinvent the wheel…

Creating the right story — Using agile reporting

The novelist Henry Green once said, “The more you leave out, the more you highlight…

A no-Excel policy — five tools for success

I doubt the actor Clint Eastwood uses Excel, but I am sure he will agree with my…

KPIs alignment is important

In his novel Gravity’s Rainbow, Thomas Pynchon didn’t write about KPIs, however, he wrote, “If they…

Data Quality Assurance the right way

Inventor Henry Ford, also done Data Quality Assurance, and he once said, “Quality means doing…

The No-Excel policy — the basics

Marshall McLuhan, the Canadian philosopher, once said, “We become what we behold. We shape our…