With over 12 years of experience in creating actionable data, we want to share our story of success and bring our data learnings back to the business world. So, we created Tale About Data to offer consulting services and software designed specifically for startups and other growing companies facing data challenges.
Our diverse experience enables us to adapt to your needs and budget, with the understanding that a focus on growth means you need to act fast.
We’ve created structured databases and set up automated data-reporting systems for e-commerce platforms, subscription-model companies and in-app purchasing. We build tools to automate marketing activities to make them simpler, by focusing on the data that truly matters.
LIOR BARAK - Co-founder
Lior Barak has a proven track record in successfully converting companies from using Excel spreadsheets to state-of-the-art, automated data-reporting systems.
In the past three years, he has worked his magic for two companies, structuring a one-stop-shop reporting system that allowed the marketing team to see all the data in one place and simplified the decision-making process.
His approach of adopting a no-Excel policy required him to analyze a marketing department’s usage of Excel and use his findings to develop a more efficient reporting system. In doing so, he saved over 20% of the department’s working hours!
Franci M - Co-founder
With a background in Data Analysis and Program Development, Franci brings knowledge and expertise in constructing complex software, as well as helping you to maximise the use you get from your data.
With over five years experience handling large complex accounts, Feenaz is responsible for Global Business Development and Strategic Partnership Management, as well as developing Ecosystems.
We are passionate about actionable data that provides the answers you need and saves you time. We believe the right visualization tools, automated reporting system, and infrastructure can help you save time on your current decision-making and understanding data patterns.
We believe that with the right marketing automation approach, we can help you save time and improve your process.