Tale About Data: A better way to do online marketing

Your data consultancy agency for full-service marketing data infrastructure and marketing automation at affordable rates

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Robo Jenny Tale about Data

Our Services

Gain competitive advantage through data! Here’s how we can help…

Data infrastructure

Strong databases drive easy decisions. We provide everything you need from APIs to table schema and data visualization tools.

Budgets and Bidding

Structured decision-making saves time and money. We provide media mix modelling tools to help with your marketing budget decisions.

Audience & Targeting

Attract the right kinds of customers. Find out which messages and mediums to use, when and where to reach the right people.

Creatives & Campaigns

Free up time to be more creative. A system to help you - from campaign creation and auto-populated creatives, to campaign analysis.


All of our services run locally on your server, or based on Google or Amazon servers. We will never access your data unless explicitly approved by you and we will not collect or store any of your data, except for system running logs. Once we issue you an access token, you can subscribe to as many services as you wish.
No hidden fees, no extra costs and we will NEVER access your data without permission.

Want to learn more about our services and software requirements?

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Some Common Data Challenges


Spreadsheets….they certainly have their uses, including report creation and pivot tables, calculation, sorting large amounts of data and so much more. But using spreadsheets to prepare and sort your data can be hugely time-consuming and that means time wasted. A good data-visualization tool can save you lots of time (and stress!).

Data and infrastructure

Mistrust of marketing automation

Many people we’ve spoken to have complained that they tried to apply automation but failed due to low trust in the automation process. The main reason behind this is the mis-consumption of automation and especially marketing automation. Marketing automation should be done in small steps, gaining buy-in at the appropriate level.

Data visualization


Data now comes to us from a dizzying array of sources, with trackers applying internal calculations, partners providing aggregated data and so many more. The result? A lot of questions about data integrity! Getting the right data shouldn’t be a hassle – it should help drive business decisions and improve ROI.

These issues are just the tip of the iceberg when it comes to the challenges faced by startups and other growing companies in obtaining actionable data. Other challenges include data being used incorrectly, lack of data automation, unclear data infrastructure, use of the wrong KPIs and lack of a data warehouse.

Does this sound like you? We can help!

You sell your products via e-commerce, subscriptions, or in-app purchasing

You still use spreadsheets as your main data-reporting tool

Your data is currently hosted by external companies

You have difficulty obtaining actionable marketing data due to unstable infrastructure

You're still looking for the perfect marketing campaign-automation technique

You produce tons of creatives but don’t have an easy way to test them

You struggle deciding where to allocate your marketing budget

You still find it difficult to build custom audiences and target them


All of your data calls happen on your local server, with communication to our server encrypted. Everyone at Tale About Data signs a strict NDA and goes through strict confidentiality training. We have invested significant resources in GDPR compliance and we also comply with the Privacy Shield framework.

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